The idiom "at first blush" is based on the initial appearance of something.
Just as the rose-colored sky before the dawn is not representative of the color of the sky during the day, the first blush has a tendency to mislead the viewer about the truth of the situation.
Example: "At first blush, the offer seemed reasonable. However, I realized that the seller was asking for far too much given the questionable condition of the merchandise."
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